I feel like that’s quite particular for not only right now, but maybe the last couple of years. We no longer copy the 70s, it doesn’t have to be an entire look, we take elements of the last many decades and incorporate it into our style.
I don’t want to be looking back all the time, it is all about looking forward and using jewellery to make things new and fresh, to a new level. I think jewellery is about transformation. You can be wearing a casual T-shirt or sweatshirt, but as soon as you put on a big chunky chain it is taken to the next level, I am into casual, simple dressing and bold jewellery. I think French women always use jewellery so well. My friend, who is French, she’s got five black dresses for her working wardrobe, and she’ll just take a dress out, put on a scarf and some gorgeous earrings, and it transforms. I want to give women tools to reflect their mood everyday.
What do you look for and how do you select your pieces?
From a vintage point of view, I focus mostly on 70s, 80s, 90s but I’m also starting to think about how the early millennium is now the next era of vintage for young women. For girls and young women in their late teens and early twenties there’s that whole Y2K moment, which is the vintage story for those girls, so I am trying to think about how that moment is reflected. I have started to collect a few early 2000s pieces, like Dior, which was huge at that time. It was very hedonistic time, and coming out of the late 90s grunge, everything was becoming much more groomed and glamorous again, with Sex & the City and that feel. There are these moments that are reflected in jewellery that I am interested in, these inspirational moments in time. Pieces can look glamorous, but they can be toned down to make them relevant for everyday life. I look for the wearability of a piece and whether it fits with a T-shirt, and if it feels right in a modern woman’s wardrobe. I love the bold chunkier jewellery, something that makes a statement
It’s funny, because for me, with the early 2000s, it is the first time I experience that coming back of something that I’ve worn before. It adds another layer to it, for me personally, to remember those pieces.
You never want to go back there and replicate what it was, but it is quite nice to take elements. My era was the nineties, it was my formative years of being a teenager and coming into my early twenties. I like to take little bits of that time, because for me it has personal meaning, but I definitely don’t want to go back! The most important things are quality, materials and wearability. I do tend to focus more on the designers that are the most in demand, so Chanel, Dior, Givenchy, Gucci and Celine, but then I will also look at pieces from Prada, Moschino and Valentino that are saying something quite different, but which are iconic for the era that it was designed in. Quite simple lines, nothing too fussy, I really don’t like anything too ornate and intricate, like flowers. For me, it is much more about big, bold, simple and timeless.