Kinraden is the old 13th century English form of the word “kindred” or “next of kin” and it means kinship in blood, or just kinship. In 2014, when I founded Kinraden, sustainability was extremely important to me; the idea that our choices are connected, which was inherent in the name, and then it’s a very beautiful word. I like that you can pronounce it in more than one way. It is reminiscent of something English, but it also connects with the Scandinavian tradition. In 2014, people found it very nerdy with all these thoughts of kinship and the idea that we are all connected through our choices. But today, and especially in these times of the pandemic, everything we do, and every choice that we make, what we buy and what we surround ourselves with, it has an impact on our society 5, 10, 20 years from now.

In every way, it makes sense. My universe and the way that I work are not bound up on seasons. I want to make something timeless; something you want to wear for the rest of your life and that you pass on. One of my rings, named Kindred, is created as a paraphrase of the signet ring, so you buy a family ring, and you become part of the Kinraden family.