What is your background?
I trained as a rough diamond sorter for De Beers, and after I finished my training, I joined their team where I sorted +2ct diamonds. That was 15 years ago! Since then, I have worked for many brands in an array of roles from Theo Fennell in the Harrods Fine Jewellery room to working in the vault at Bulgari. My last role before starting my brand was with the Australian jewellery designer Lucy Folk.
When did you discover your love for jewellery?
So far back I can’t remember when, but my earliest memory is falling in love with a bottle of White Diamond perfume by Elizabeth Taylor that my mum had when I was around five. I just remember being obsessed with the bottle, and often wondered how I could get the diamonds off the bottle, so I didn’t have to wait for my mum to finish the bottle. Obviously, they weren’t actually diamonds and you couldn’t take them off, so I waited and waited.
And what was your path into designing jewellery?
When I was working in the vault looking at all the Elizabeth Taylor jewellery, I would often think about how I would do things if I were to make it. I realised that I wanted to wear pieces that suited my style, aesthetic, and that carried a story that resonated with me. In 2012 I moved to Melbourne for a year with my husband. I was so inspired by Australian creativity and their love and support for independent brands. I was drawn to their freedom to be creative, and I realised there weren't very many London-based independent brands designing everyday statement jewellery. I started designing my own collection alongside taking a local silversmithing course - I fell in love with the processes, and the feeling that I was capable of being able to adorn someone with jewellery I had created, and so my brand was born.
How would you describe your design aesthetics?
It’s such a tricky question because it changes all the time. As I grow into my role as a mother of two, I now see the world differently compared to if you had asked me three years ago. My inspiration changes constantly, particularly as I experience the world through the lens of my young children. The only thing that stays with me is telling stories about my journey through my jewellery. I like neutral and minimal tones in every other aspect of my life, my jewellery tends to be bolder. I like it to be noticed, to catch the eye of passers-by, and hopefully lighten their day. I also consider functionality a lot when I design; I like designing everyday statement jewellery, but I don’t take my jewels off at night, so I design jewellery that is comfortable enough to be worn without having to change.