Polly Wales is a British-born jewelry designer known for her pioneering Cast-not-Set technique—where gemstones are cast directly into molten gold to create one-of-a-kind treasures. Rooted in the anarchic energy of the 1990s UK rave and counterculture scene, her work rejects perfection in favor of freedom, rebellion, and lived-in beauty. Alongside her partner, James Firman, Polly leads a Los Angeles-based studio of goldsmiths and wax sculptors who share her uncompromising approach to craft. Two decades on, her ethos remains unchanged: make it by hand, break the rules, and—quite frankly—fuck the norm.
- Cast-Not-Set
- 18k recycled gold
- Diamonds, Sapphires, & Rubies
The studio is open to bespoke commissions, working directly with clients to create deeply personal pieces.
The studio offers
- Works with your heirloom gemstones
- Recycles your gold for reuse in a new design
- Available for virtual consultations
- Available for in-person consultations
Details
- Starting budget
- $7,000
- Payment terms
- 50% deposit
- Lead time
- 8-12 weeks
- Design directions
- 3 iterations
